> This page is for Product.

> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.feedonomics.com/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.feedonomics.com/_mcp/server.

# Feedonomics Companion

> The Companion chat interface — ask questions about your analytics in plain language instead of navigating reports, with examples of what to ask.

The Feedonomics Companion is the AI assistant built into Channel analytics. Instead of navigating reports and setting filters, you ask a question in plain language and get an answer from your connected data — and Companion can also draft fixes for listing errors.

> **Companion is in beta**
>
> Companion is currently in beta. It's off by default and an account owner enables it for the whole account — see [Enable Companion](#enable-companion) below.

## What it can do

The Companion answers questions about the data in your Analytics reports — traffic, paid media, and AEO activity — including:

* **Metric lookups** — "What was my revenue from paid search last month?"
* **Comparisons over time** — "How does my conversion rate this quarter compare to last year?"
* **Channel and segment questions** — "Which campaigns had the best ROAS?" or "How much traffic came from ChatGPT?"
* **Enrichment measurement** — "Did my ChatGPT traffic, add-to-cart, and revenue go up after enrichment?"
* **Listing error fixes** — beyond answering questions, Companion drafts fixes for listing errors it finds in your channel data.

It works from the same connected sources as the dashboard, so what it can answer depends on what you've [onboarded](/product/analytics/onboarding) — a merchant with only Google Ads connected gets paid media answers; a BigCommerce merchant with both gets the full picture.

## Enable Companion

Companion is enabled per account, by an account owner. The toggle controls availability for **everyone in the account**, and changes apply immediately for all users.

### Open Companion settings

Select your avatar in the top-right corner, then go to **Permissions → Companion settings**.

![The account menu with two groups: Account (Choose account, Profile, Billing, Release notes) and Permissions (User access control, Companion settings with a beta badge).](/_fern-img/483a8b9bb02e29c568118cbc9cc073539c1668422cf3eecfd03b02bb64a65981.webp)

### Turn Companion on

Switch the **Feedonomics Companion** toggle on. There's nothing else to configure — every user in the account gets Companion immediately.

![The Companion settings page: a card titled Feedonomics Companion with a beta badge, describing it as the AI assistant built into Channel analytics that answers questions about channel performance and drafts fixes for listing errors, with the enable toggle switched on.](/_fern-img/a529c3d840a32a7d43990ecf37151a5cc4cad76628ad39b8f9b973e19451eb7c.webp)

Managing this setting requires account-level administrative access — it sits alongside [User Access Control](/product/account/user-access-control) in the same Permissions menu. If you don't see Companion settings, ask whoever manages your account's user grants.

## How to ask good questions

The Companion does best with the same specificity a colleague would need:

* **Name the metric** — "sessions", "ROAS", "conversion rate" — rather than "performance."
* **Name the segment** — a channel, campaign, custom label, or product group.
* **Name the period** — "last 30 days", "since June", "compared to last year."

"How did enriched products do?" is answerable; "revenue and CTR for products labeled *enriched-titles*, last 8 weeks vs. the 8 weeks before" gets you a sharper answer on the first try.

## Where it fits

Use the dashboard when you're exploring — trends, tables, and drill-downs reward looking around. Use the Companion when you have a specific question and want the answer without the navigation, or when you're checking the same few numbers on a routine.