> This page is for Product.

> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.feedonomics.com/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.feedonomics.com/_mcp/server.

# Paid media channels

> The Paid Media report — supported channels starting with Google Ads, what the report shows, and the product-level filters including custom labels.

The Paid Media report shows how your product content performs in paid channels: impressions, sessions, click-through rate, conversion rate, and revenue, with a trend view for impressions, clicks, revenue, and spend over time.

## Supported channels

**Google Ads** is supported today, with more channels coming soon.

Paid media reporting is **available to all customers** to onboard — connecting your Google Ads account is part of [Analytics onboarding](/product/analytics/onboarding).

## What the report shows

At the top, the paid summary for your selected date range: **impressions, sessions, CTR, conversion rate, and revenue**, each compared against your comparison period. The **Paid Trend** chart tracks impressions, clicks, revenue, or spend over time.

Below that, **Paid Channels** breaks performance down to the product level. Each row is a product, with its SKU, custom labels, impressions, clicks, CTR, conversion rate, cost, revenue, and **ROAS** — so you can see not just how campaigns perform, but which products earn their spend.

## Filters

The Paid Channels table filters by:

* **Product** — search for specific products.
* **Campaign and ad group** — narrow to the campaigns you're analyzing.
* **Custom labels** — filter by up to five custom labels at once.

> **Custom labels are the segmentation tool**
>
> Custom labels set in Google Merchant Center flow through to this report, which is what makes before/after and cohort comparisons readable — including [A/B tests of enriched content](/product/enrichment/ab-testing). Label your product groups deliberately and the report does the segmentation for you.

## Reading the numbers

CTR and impressions respond fastest to content changes — they reflect how Google matches and presents your products. Conversion rate, cost metrics, and ROAS are also shaped by price, availability, and landing-page experience, so treat them as a broader read on the product, not on content alone.