Teaching enrichment your brand voice
The single biggest factor in whether enrichment sounds like you is the brand voice input you provide. Give it real substance and the output reads like your best copywriter on a good day. Give it two adjectives and you’ll get generic copy — accurate, but anonymous.
This page shows you what to include. You don’t need a formal brand book; you need clear answers to the questions below.
How general or specific that voice should be depends on whether you’re running for coverage or for depth — decide that first in Enrichment strategy.
What to cover
Work through these areas — a paragraph or a handful of bullets each is plenty:
Who you are. Brand name, what you sell, who you sell it to, and your mission or tagline if you have one.
Personality. The three to five words that describe your brand — friendly, technical, luxurious, playful, no-nonsense. A useful trick: if your brand were a person, how would they talk at a dinner party?
Tone by context. Product descriptions might be warm and benefit-led while your technical specs stay crisp and factual. Say so.
Language and style. Formality level, perspective (do you say “you,” “we,” or neither?), sentence style, and whether humor is welcome.
Do’s and don’ts. This is where brand voice gets teeth. Spell out your rules:
- Do: active voice, benefits before features, concrete language, inclusive phrasing.
- Don’t: exclamation points, superlatives, filler words, competitor mentions, emoji, unsubstantiated claims.
Restricted claims. If there are things you legally cannot say — health claims, performance guarantees, certifications you don’t hold — list them explicitly. These become hard rules the engine won’t cross.
Vocabulary. Words you always use, words you never use, and how technical you want to get. If you sell “sofas” and never “couches,” that one line saves you a thousand corrections.
How to provide it
You can type your brand voice directly into the setup form, upload a document, or both. Uploading your existing style guide and adding a few notes on top works well.
Brand voice is capped at 10,000 characters — several pages of guidance, so most teams never come close. If you do hit it, cut by relevance rather than by trimming evenly: keep anything that changes how a sentence gets written (personality, tone by context, do’s and don’ts, restricted claims, vocabulary) and drop anything that doesn’t (brand history, logo usage, color palettes, print specifications). A tight 3,000 characters of writing guidance beats 10,000 characters of brand book.
Your best-performing product page, your about page, and your last brand campaign brief are all brand-voice gold. Paste representative excerpts and say “sound like this.”
What happens to it
Your brand voice doesn’t sit in a prompt somewhere. An agent reads it and writes field-level rules from it, so it ends up baked into the instructions for every individual field the run produces, from titles to Q&A. That’s why specificity pays: “playful but never at the customer’s expense” produces measurably different output than “fun” — and it pays across every field at once. See How your inputs become rules.
Your brand adherence score on every run tells you how well the output matched what you described. If scores are high but the copy still doesn’t feel right, the fix is almost always a more specific brand voice input — see Understanding your quality scores.