Feedonomics Docs

A single enrichment run can produce content across four field families. This page lists each field and explains what it’s for, so you can decide what to include in your config.

You don’t have to generate everything. Your generation config determines which fields a run produces, and since usage counts every item you send, generating only the fields you’ll actually use is the point.

Branded copy

The language that sells the product. This is the core of enrichment and where most merchants start.

Field	What it is	What it’s for
Product Title	The primary product name	The highest-impact field you can enrich. Drives click-through everywhere the product appears, and doubles as the SEO page title
Short Description	A concise one- or two-sentence summary	Category pages, collection grids, listing previews — anywhere space is tight
Long Description	The full product story	The product detail page. Where features become benefits and the brand voice does the most work
Feature Bullets	A scannable list of capabilities and benefits	Shoppers who skim rather than read, and channels that require a bulleted format
Care Instructions	How to maintain or care for the product	Reduces returns and support contacts on apparel, textiles, and finished goods
Themes	Thematic descriptors for the product	Merchandising, grouping, and collection building

SEO and discovery metadata

Content aimed at search engines and on-site discovery rather than at the shopper directly.

Field	What it is	What it’s for
Meta Description	The snippet shown under your page title in search results	Click-through from organic search. Doesn’t affect ranking directly, but strongly affects whether a ranked result gets clicked
Alt Tags	Accessible text descriptions of product images	Screen-reader accessibility first, image search second. Best practice is to stay under roughly 125 characters, skip “image of” prefixes, and leave marketing adjectives out
Visual Descriptor Tags	Descriptors of what is actually visible in the imagery	Visual and filtered search, and giving answer engines something concrete about appearance
Occasion Tags	When and why someone would use or buy the product	Gifting, seasonal, and activity-based discovery
SEO Tags	Keyword sets associated with the product	On-site search relevance and internal discovery
Search Tags	Search terms and synonyms shoppers actually use	Catching the vocabulary your product copy doesn’t use naturally

Where SEO output goes — and doesn't

Page titles and meta descriptions are where SEO enrichment earns its keep, so that’s where the emphasis sits. Tag fields are not written into a meta keywords tag — search engines have ignored those for well over a decade, and spending enrichment on them would be waste.

AEO — answer engine optimization

Content structured so AI assistants and answer engines can understand and cite your products. This is the newest family and the reason enrichment matters beyond traditional search.

Field	What it is	What it’s for
AI Description	A compact, factual, citable product summary	Giving answer engines a clean passage to quote when a shopper asks about your product
Google Product Detail	Structured specification entries, each a section, attribute, and value	Google’s structured product detail surfaces, and any consumer of specification data
Conversational Q&A	Question-and-answer pairs in natural language	Voice and chat surfaces, where the shopper asks a question rather than typing keywords
Intent Q&A	Q&A aimed at purchase-intent questions	The “will this work for me?” questions that decide a sale — sizing, compatibility, use cases

Marketing channel fields

Copy shaped to each destination’s conventions and constraints. This is FDX Enrichment’s breadth advantage: one run, content formatted for every channel your feed reaches.

Field	What it is	What it’s for
Google Title / Google Description	Feed copy shaped to Shopping requirements	Google Shopping and Performance Max feeds
Instagram Title / Instagram Caption	Social-native copy for Meta surfaces	Instagram and Facebook catalog listings
TikTok Title / TikTok Caption	Short-form social copy	TikTok Shop catalog listings
Amazon Title, Amazon Description, Amazon Feature Bullets	Copy matching Amazon’s listing conventions	Amazon marketplace listings, where format compliance affects visibility

Additional marketplace channels including eBay and Walmart are available in the FDX field set.

What appears alongside the generated content

Every enriched product also carries context so you can review it. These aren’t generated — they’re what makes the review possible.

Original product data — your source values, kept beside the enriched output so you can always compare.
Product identity — product name, ID or SKU, and brand.
Product images — the imagery available for the product, which also informs generation and evaluation.
Enrichment name and date — which run produced this content.
Approval status — where the product stands: pending review, accepted, rejected, or edited.

Not included today: attribution

Enrichment generates language. It does not perform attribution — inferring structured attribute values like gender, color, size, or material, or assigning products to a taxonomy category.

Those fields exist in the broader field catalog and they matter, but they belong to a different job with a different standard: copy is judged on quality, while a structured attribute value is either exactly right or it breaks your filters and channel compliance. Attribution is not part of data enrichment today — it is on the roadmap.

What that means in practice right now: if your source data doesn’t state a material, enrichment won’t infer one, and it won’t write copy claiming one. See What makes good source data for how to close those gaps in the meantime.

Choosing your fields

A few patterns that work:

Storefront-first — branded copy plus meta descriptions and alt tags. The fastest visible win on your own site.
Ads-first — product titles plus the channel fields for the destinations you actually spend on.
AEO-first — AI description, conversational Q&A, and intent Q&A, aimed at the surfaces that are growing fastest.
Everything — appropriate once a config has proven itself, and the reason the breadth exists.

Where each of these lands in your feeds is covered in Where enriched fields go.